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KYUSYU
Yamagataya Y Selection

Journal
Our journal—sharing thoughts, moments, and little stories with you.


Vol.29 "To Add" or "To Subtract"? The Philosophy of Silent Formal Wear.
So this time, I would like to delve a little deeper into the true nature of "FORMAL" as DOMELLE sees it, and our almost obsessive fixation on "Materials" and the color "Black." Since this will be a bit long, please prepare a Grande-sized coffee and join me.
Dec 6


Vol.28 HELLO TOKYO! — DOMELLE POP UP at ISETAN SHINJUKU
As the city begins to glow with Christmas lights and winter quietly deepens behind glass windows,
DOMELLE arrives at Isetan Shinjuku.
Nov 15


Vol.27 Where to Find DOMELLE
You may have come across DOMELLE pieces and wondered where to find them.
DOMELLE began as a wholesale-only brand, which means each retailer selects its own lineup.
The styles, colors, and sizes available vary by store.
This is because we create only what is necessary—never in excess.
Each retailer curates DOMELLE through its own sensibility,
revealing unique perspectives on what the brand represents. In other words, every store shows a slightly different face of DOMELL
Nov 9


Vol.26 The Journey to the DUO COAT
Over three seasons, DOMELLE has redefined what a coat can be. From RICHNESS (2023AW) to SECURE (2024AW) and now TRANSFORM (2025AW), the CASHMERE DUO COAT embodies a quiet strength — light yet weighty, soft yet structured. Handcrafted in pure double-face cashmere, it reflects DOMELLE’s pursuit of beauty beyond trends: to create garments that evolve with the wearer, season after season. A story of transformation, craftsmanship, and enduring grace.
Nov 3


Vol.25 25AW Threads from Prato
Late October.That first breath of cold air at the door in the early morning — the kind that almost turns white.And yet, by midday, the sun still lingers, and I find myself standing before the closet asking, “Isn’t it too early for a coat?”For this in-between season, DOMELLE’s answer is — mohair from Faliero Sarti.From the Mills of PratoIn Tuscany’s historic city of Prato — a town that has thrived on textiles since the Middle Ages and still draws brands from around the world i
Oct 21


Vol.24 Why We Started HIGHLIGHTS
Each season, DOMELLE explores a wide range of silhouettes, fabrics, and expressions. Among them, certain pieces always stand out — unmistakably DOMELLE, and often defining the spirit of the season.
In today’s fashion landscape, where so much information competes for attention, the essence of a brand can easily be obscured. HIGHLIGHTS was born from our wish to present our core more vividly.
Oct 12


Vol.23 25AW Layered Light: Three Tops for the New Season
Early this morning in Tokyo, the air was cold enough to make me pull the blanket closer. Yet by midday, the temperature climbed to 26°C, warm enough to make you break a sweat after a short walk. The mornings and evenings hover around 22°C — cool and refreshing — but traces of summer still linger in the daytime air. This is the kind of season when we move back and forth between “warm” and “cool” many times a day — a jacket in the morning, a shirt by noon, and something light a
Oct 5


Vol.22 DOMELLE and LINTON TWEED — At the Heart of Creation
TWEED as a fabric holds a fascinating duality. On one hand, it carries the face of history — “classic,” “weighty,” “reserved for special occasions.” On the other, it has an experimental nature, with infinite possibilities depending on how the yarns are combined. What draws DOMELLE is very much the latter — a material that invites us to question and reinterpret, again and again, as we look toward the future. Since its debut in AW23, DOMELLE has consistently introduced items ma
Sep 26


Vol.21 Hello Nagoya, Meet DOMELLE
DOMELLE isn’t a select shop, and we don’t run our own boutiques. We design and produce our own clothes, and now—at last—we’ll finally have the chance to meet you directly in Nagoya.
Sep 22


Vol.20 25AW Autumn Wardrobe, Six Stories
Today, we’re introducing six pieces that have captured our hearts for this moment in between. Each one is essential to telling the story of DOMELLE’s autumn.
Sep 20


Vol.19 25AW Autumn: 4 Pieces to Reach For
So today, I’d like to share four pieces that I instinctively reach for when the seasons begin to shift.
Sep 17


Vol.18 The Essence of DOMELLE
Today, let’s talk about one of DOMELLE’s true specialties: the DECOR category. You can also see it now on our GALLERY page. The word decor originally means “decoration.” But for DOMELLE, DECOR is far more than something ornamental. It’s clothing that helps you cross the boundary between everyday and extraordinary with ease—pieces that exist to beautifully highlight those fleeting, special moments in life. And as for me, I’ve got a “special moment” coming up soon myself… bu
Sep 12


Vol.17 Chic Under Fire
As I briefly mentioned in Vol.2: Chaos , the production schedule in fashion works a little differently from most industries. Several seasons are always moving forward at the same time, so my mind is constantly juggling them all. For example, the items currently in stores are from our 25AW collection. Yet behind the scenes, we’re preparing for the 26SS Main Market in Paris while also starting to shape the 26AW collection. Our thoughts are always half a year—or even a full year
Sep 8


Vol.16 Between Ideals and Reality
Yesterday was toile-check day. If you’ve been following along, you may remember I’ve written about it before—but here’s a little refresher. If you already know the drill, feel free to skip ahead. By the way, if you head to DESIGN / FORM on this site, you’ll find behind-the-scenes photos of the toile check process. I recently added quite a few more, so even if you’re skipping, you might enjoy browsing them when you have a moment. (MENU > BACKSTAGE > DESIGN / FORM ) Here’s how
Sep 5


Vol.15 When Style Meets the World
Hello, This time, we will talk about DOMELLE's new challenge overseas. DOMELLE has been in the industry for three years, and this season marks its fifth season. As a new initiative, we have been preparing since last year to hold our first exhibition in Paris in December 2024. The products purchased by overseas buyers there have finally started appearing in stores since around July this year. We are delighted that DOMELLE, which has previously only been available to Japanese c
Sep 3
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