Story 05

July is here and summer is in full swing.

In this season, DOMELLE is working on the production of next year's spring/summer season.

Because DOMELLE is a wholesale brand, planning begins about a year before sales begin, and it takes about five months to create samples for wholesale exhibitions. Therefore, we started working on the 2024SS collection in late February, five months before.
Based on inspiration, we draw a story for the season's theme and colors, and then begin designing specific clothes.
We select and order fabrics suitable for the design, and while waiting for the finished product, we proceed with a fitting called toile check, which gives the design drawn on paper an actual shape. Once all the designs are sewn with off-white cotton fabric, we have models wear them and check the comfort of the clothes ourselves while checking the details, create patterns, and send them to the sewing factory to create samples with the actual fabric.

The samples are just about ready now.
In preparation for the wholesale exhibition to be held in August, we will take photos in the studio and on location, and finish the product description materials.
It will take another six months to mass-produce the products you ordered until they reach your hands. Please look forward to the next season.