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Story 01

DOMELLE concept

Story 01

When I thought about creating a new brand, I suddenly looked up at the sky.

It was still chilly at the beginning of spring, but as I gazed at the soft-looking clouds floating and moving slowly in the pale blue sky, the scenery that was so commonplace seemed so majestic, and I was enveloped in a comfortable sense of freedom.

Everyday life is hectic, and reality often does not go as we imagined, but it is very important to notice and enjoy simple comforts.

If we cherish this feeling and work on manufacturing, I'm sure that even those who are busy and active every day can feel the same comfort, even if just for a moment... With that thought in mind, I started researching names related to the sky. I took the sky that covers our heads and the sense of stability that it envelops us as DOME, and combined it with ELLE, which represents a woman standing under the sky, to create the name "DOMELLE".

This is where the brand story begins.

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